Search engine traffic is highly valuable for local businesses. There are three main sources of search engine traffic that can lead to a boon of new customers for businesses that service their local community. Having your website on the 1st page of Google leads to over 90% of all website traffic.

 

1
Organic Search Listings. Organic SEO is the natural promotion of your website through resources that the search engines find valuable. Organic listings in the search engines are highly trusted and often visited by potential clients.
2
Local Search Listings. Local listings in the search engines are what you see next to those “map bubbles” with the A, B, C, D, etc.
3
Paid Search Listings. Pay per click listings or as the industry refers to it as, CPC listings. These search engine results are paid listings and appear before and to the side of the organic search results.