Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else they may search for you and see that you are unavailable.
- In some cases for small businesses that are already set up, you may consider re-branding your business. You should consult a professional graphic designer or web developer to make sure your materials are of professional quality. The investment will pay off in the long run.