See What MPS Can Do.
Online copywriting, blogging and content marketing strategies change slightly (or maybe not so slightly) with every Google algorithm update, and we stay on top of them all. Several of MPS’s blogs rank #1 in Google’s search engine results pages for keywords that convert well, which generates almost $100k in organic traffic to our site on an annual basis. We don’t just talk the talk, we walk the walk – and we’ll do our best to get similar results for your website.
Our staff writers have bylines at places like The Huffington Post, Investopedia, The Chicago Tribune and Business Insider. Try not to stumble over all of the names we just dropped – we just wanted to let you know that your content is in very good hands. This isn’t our first metaphorical rodeo, and you’ll be able to tell by the copy we produce.
All of our copy is edited twice. Here are some of the things our editors check:
- Grabbiness of the headline and first sentence
- Tone and branding
- Overall organization and presentation of ideas/points
- Keyword density
- Anchor text
- Outgoing links
- Your stated preferences
This is all in addition to the standard spelling and grammar check. Our writers know how to carefully weave keywords into their sentences in a way that sounds natural, never stuffed in. Readers hate that, clients hate that, and so do we. The result? Your content gets shared via social media and linked to as a resource on other websites and blogs. This works with SEO to help more people find your page so that it gets shared and linked to some more. Then more people find and share your page, and the process continues. It’s The Content Factory’s version of the circle of life, and it’s a beautiful thing.
Your website is the digital version of a brick-and-mortar store, and your website copy is your silent salesman. How’s that sales guy doing? Is he converting lots of traffic and bringing you a ton of business, or is he yelling at potential customers like a carnival barker and scaring everyone away? Conversion optimization isn’t a specific service that we offer, because it’s something we focus on with every piece of content that we write. It’s something that a lot of web content is missing. Simply put: if your site isn’t converting, you’re wasting traffic and missing out on sales. We know that your ultimate goal is to sell more of your products and services, so we engineer our copy to convert into sales. Some people are calling conversion optimization the new SEO, but we see no reason to choose one over the other. We don’t play favorites with important aspects of online marketing and PR. We love all of ‘em the same. Free with every order! This is where conversion optimization comes into play.
Perfect landing page copy brings a horse to water and makes it drink. We’re not trying to call your customers livestock, but we’ll herd them just the same. Whether you want prospects to contact you for more information, opt-in to your newsletter or go check out your Facebook page, we write our landing pages with your goals in mind. There’s a method to writing landing pages that convert without being overly salesy or reeking of desperation. If it were patentable, we would’ve put in the paperwork years ago.
If you want people to find your site via search engines, you need SEO. And if you need SEO, you need content. And if you need content, you need blogs. Oh hey, that’s our thing! The Content Factory was founded on our web content writing and blogging skills, and we write thousands of blogs every year for all types of businesses and nonprofits. No matter what your goals are, we can engineer content that will help you achieve them. Give us an Erector Set and we’ll build you the Eiffel Tower, only with words and web traffic. Whether you want to get on the radar of bigger companies in hopes of a buyout offer, position yourself as an expert in your industry or educate your consumer base, we can do it – Rosie the Riveter style. We’ll work with you to determine the best blogging and content marketing strategies, map out a course of action and then get to writing. Each blog includes posting in WordPress along with an image, and we’ll incorporate multiple SEO keywords, though you’ll never be able to tell.
The term “linkbait” gets thrown around quite a bit, but few people really know what it is or how to properly write it. To us, each piece of linkbait is an individual PR campaign, and we design each piece to generate as many backlinks and social media shares as possible. Easy to say, difficult to do. Fortunately, we’ve had lots of practice. Our linkbait articles get shared more via social media than our standard blogs do, and that’s because of the way they’re designed. Linkbait pairs very well with our content marketing services, because we engineer the content to be shared from the start – from the concept to creation to the way the articles are posted in WordPress.
Here’s why linkbait costs more than our standard blogs: it takes more time and effort to create, and we actually talk to real people to get real quotes. When we quote industry experts, they help us promote your blogs as a way to promote themselves. We name-check the right people and companies so that your business becomes “part of the conversation.” As your site drives traffic to theirs and you tag them on social media with links to the content, they’ll notice. Linkbait also has a little extra SEO oomph to help bring in organic traffic. Alternately, we can come up with a controversial subject that’s related to your industry and make the linkbait so interesting that readers will just have to share it, comment about it or forward it to a friend. MPS client linkbait has appeared on the front page of Fark, has been syndicated on sites like Business Insider and has generated more comments than the time your sister brought a goth guy home for Thanksgiving dinner.
We’ll roll up our sleeves and get elbow-deep in your industry to come up with a unique take on relevant statistics, and then we’ll write up an investigative report that’s strong enough to make the news. These blogs are usually paired with an infographic or press release to maximize both exposure and backlinks. Investigative linkbait blogs are magazine-quality articles, and because they get shared so frequently via social media (and because other websites link to them) they tend to draw the most organic traffic over time.
Have you written something? We can edit it for you, no problem.